Privacy Policy

1. Introduction

TruSchools.com ("TruSchools," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website TruSchools.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information that you voluntarily provide to us when you register on the Site, express interest in obtaining information about us or our services, participate in activities on the Site, or otherwise contact us. This personal information may include:

• Account Information: Name, email address, username, and password when you create an account.
• Profile Information: Information you choose to add to your profile, such as your location, children's grade levels (without identifying information about the children), school preferences, and educational interests.
• Communication Data: Information contained in your communications with us, including emails, contact form submissions, and customer support inquiries.
• User Content: Reviews, ratings, comments, and other content you submit to the Site.
• Newsletter Subscriptions: Email address and preferences when you sign up for our newsletters or email communications.

Automatically Collected Information

When you access the Site, we automatically collect certain information about your device and your use of the Site. This information may include:

• Device Information: Your IP address, browser type, operating system, device identifiers, and device characteristics.
• Usage Information: Pages viewed, links clicked, date and time of visits, time spent on pages, referring URLs, and other information about how you interact with our Site.
• Location Information: General geographic location based on your IP address. We may also collect more precise location information if you grant us permission through your device settings.
• Search Information: Search queries you enter on the Site, including school searches, location searches, and filter preferences.

Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our Site. For detailed information about the cookies we use and how to manage them, please see Section 6 (Cookies and Tracking Technologies) below.

3. How We Use Your Information

We use the information we collect about you for various purposes, including to:

• Provide and Maintain Our Services: Create and manage your account, process your requests, provide customer support, and deliver the features and functionality of the Site.
• Personalize Your Experience: Customize the content and information we display to you, including school recommendations, search results, and relevant educational resources based on your preferences and browsing history.
• Communicate With You: Send you emails about your account, respond to your inquiries, provide customer service, and send you technical notices, updates, security alerts, and administrative messages.
• Send Marketing Communications: With your consent, send you newsletters, promotional materials, and other information about our services, features, and educational resources that may be of interest to you. You may opt out of receiving these communications at any time.
• Improve Our Services: Analyze usage patterns and trends, conduct research and analysis, and improve the functionality, content, and user experience of our Site.
• Ensure Security: Monitor and analyze activity for security purposes, detect and prevent fraud, abuse, or other harmful activities, and enforce our Terms of Use.
• Comply With Legal Obligations: Comply with applicable laws, regulations, legal processes, or governmental requests.
• Aggregate and De-identify Data: Create aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you, which we may use for any lawful purpose.

4. How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services on our behalf, such as website hosting, data analysis, email delivery, customer service, and marketing assistance. These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality of your information.

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

With Your Consent

We may share your information with third parties when you have given us your consent to do so.

Publicly Posted Content

When you post reviews, comments, or other content on the Site, that content may be visible to other users and the public. Please be aware that any information you include in your public posts may be read, collected, and used by others.

Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other purposes.

5. Third-Party Analytics and Advertising

We may use third-party analytics services, such as Google Analytics, to help us understand how users interact with our Site. These services may use cookies and similar technologies to collect information about your use of the Site and other websites. This information is used to analyze and report on usage patterns and trends.

We may also work with third-party advertising partners to display advertisements on our Site or on other websites. These partners may use cookies and similar technologies to collect information about your online activities over time and across different websites to provide you with more relevant advertising. This practice is sometimes called "interest-based" or "behavioral" advertising.

You can learn more about interest-based advertising and opt out of receiving targeted ads from participating ad networks by visiting the Digital Advertising Alliance at www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/choices.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Site. Cookies are small text files that are stored on your device when you visit a website.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the Site to function properly. They enable core functionality such as security, account authentication, and remembering your preferences. You cannot opt out of these cookies.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They help us improve the Site's functionality and user experience.
• Functionality Cookies: These cookies allow the Site to remember choices you make (such as your location or search preferences) and provide enhanced, personalized features.
• Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being placed. However, if you disable or refuse cookies, some parts of our Site may become inaccessible or not function properly.

You can find more information about cookies and how to manage them at www.allaboutcookies.org.

7. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, firewalls, secure socket layer (SSL) technology, and access controls.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us at [email protected].

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

When we no longer need your personal information, we will securely delete or anonymize it. If deletion is not possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from further processing until deletion is possible.

9. Children's Privacy

Our Site is intended for use by parents, guardians, and adults researching educational options. We do not knowingly collect personal information from children under 13 years of age. If you are under 13, please do not provide any personal information on or through the Site.

If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us immediately at [email protected].

Parents may create accounts and provide information about their children's grade levels and educational needs for the purpose of finding appropriate schools. We encourage parents to supervise their children's online activities and to teach them about protecting their personal information online.

10. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information:

Account Information

You may review, update, or delete the information in your account at any time by logging into your account settings. If you wish to delete your account entirely, please contact us at [email protected]. Please note that we may retain certain information as required by law or for legitimate business purposes.

Email Communications

You may opt out of receiving promotional emails from us by clicking the "unsubscribe" link in any promotional email we send. Even if you opt out of promotional communications, we may still send you non-promotional messages, such as those about your account or our ongoing business relations.

Location Information

You can control our collection of precise location information through your device settings. However, if you disable location services, some features of the Site may not function properly.

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Because there is no uniform standard for how DNT signals should be interpreted, our Site does not currently respond to DNT signals. However, you can use the other privacy controls described in this Privacy Policy to manage your preferences.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, our business or commercial purpose for collecting or selling the information, and the categories of third parties with whom we share the information.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Opt Out of Sale: You have the right to opt out of the sale of your personal information. We do not sell personal information as defined under the CCPA.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise any of these rights, please contact us at [email protected]. We will verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf.

California residents who use the Site for personal, family, or household purposes may also request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at [email protected].

12. Other State Privacy Rights

Residents of certain other states, including Virginia, Colorado, Connecticut, and Utah, may have similar rights under their respective privacy laws. If you are a resident of one of these states and wish to exercise your privacy rights, please contact us at [email protected].

13. International Users

Our Site is hosted in the United States and is intended for users located in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated.

The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Site, you consent to the transfer of your information to the United States and the use and disclosure of your information as described in this Privacy Policy.

If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR) or similar laws. These rights may include the right to access, rectify, port, and erase your data, as well as the right to restrict or object to certain processing activities. To exercise these rights, please contact us at [email protected].

14. Third-Party Websites and Services

Our Site may contain links to third-party websites, including school websites, educational resources, and other services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. Our inclusion of links to third-party websites does not imply endorsement of those websites or their privacy practices.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

For significant changes, we may also provide additional notice, such as sending an email notification to the address associated with your account or displaying a prominent notice on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

16. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.